Twitter And Video Marketing Techniques

By Sohaib Azam, Esq 

Twitter has become one of the most popular social media platforms out there. Businesses can benefit heavily from Twitter if they know how to utilize it. Video marketing is an excellent tool to use for a business Twitter account as it could help the business gain followers over time. Instead of being an article which discusses how to use video marketing to help bolster one's Twitter account, this article will serve as an inspirational tool to help Twitter users discover some ways they can put video marketing to good use.

#1: Do A Video Series

If you watch television and follow certain shows, you might know that the episodes tend to get more interesting as the series goes on and that more people are tuning in each week to follow that series. It is kind of the same concept with video marketing. Your videos may not be compelling at first and you may not be able to get a lot of followers in the early going. However, as you continue to record and get better with your marketing, you might be able to get more followers for your Twitter account.

You could choose to do a video series on just about any topic. The best recommendation is to select topics that you are really passionate about and that touch upon your business.

#2: If You Are Really Daring, Use Twitter To Build Your Own Personal Character

This is a topic that will be discussed fully in another article. The idea behind this point is you, the owner, are the lifeblood and driving force behind your small business running. Hence, it is important that people be able to see you as someone other than a person who simply tweets messages. You might decide to portray yourself in your videos as someone who loves to dress up in different styles of clothing or someone who can be humorous.

As stated before, this is a daring move just because people may see you in a positive or negative light and your business could fail if you portray yourself in the wrong manner. The rationale behind this decision is to portray yourself as someone who is human and not just a business owner. That way, the potential customers can see your true character.

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