By
Rosie Bank
Being an entrepreneur has many moving parts. One key element to
your success is how you think about your prospective customers and
clients. My profession, network marketing, entails two key components.
The first is to build and support a customer base, which means people
who choose to use and enjoy the products made by the company that I
represent. The other component is the team I build of like-minded
entrepreneurs who use and distribute the products. Naturally, they are
called distributors.
Regarding these two key groups, I'd like to guide you to consider an important distinction. If your profession is something other than network marketing, I'm sure you can extrapolate from my suggestions and apply them to your type of business.
Do you think that you want to "get" customers. That word makes me very uncomfortable. I suggest that if this is your mindset, that perhaps your perspective customers feel the same way as I do.
Instead of "getting" customers, a mindset that I love and try to adhere to every day is that I love to serve people who are open to benefitting from my company's products. My intention is to be committed to guiding people to having the best experience possible in using the products that they select. This often happens with my expert guidance, which is based on my experience over the years using the products and learning how best to recommend them to others. I may "get" joy, and I may "get" satisfaction, but I don't objectify my customers in this equation.
Regarding your prospective associates, do you want to "get" new distributors for your team? That image conjures in my mind a hunter in the bush who is in search of defenseless animals. I shudder at the thought.
On the contrary, what if your mindset was to connect with fantastic people, develop relationships with them, and for the people for whom becoming a distributor makes sense to themselves, to then groom them to success and help them get their goals met? What if your mindset was to develop a thriving organization as you continue to become a more effective leader?
With this mindset, I think what we "get" are happy customers and happy associates who are thriving in your organization. When people are happy, the entire organization works better. Get it?
Regarding these two key groups, I'd like to guide you to consider an important distinction. If your profession is something other than network marketing, I'm sure you can extrapolate from my suggestions and apply them to your type of business.
Do you think that you want to "get" customers. That word makes me very uncomfortable. I suggest that if this is your mindset, that perhaps your perspective customers feel the same way as I do.
Instead of "getting" customers, a mindset that I love and try to adhere to every day is that I love to serve people who are open to benefitting from my company's products. My intention is to be committed to guiding people to having the best experience possible in using the products that they select. This often happens with my expert guidance, which is based on my experience over the years using the products and learning how best to recommend them to others. I may "get" joy, and I may "get" satisfaction, but I don't objectify my customers in this equation.
Regarding your prospective associates, do you want to "get" new distributors for your team? That image conjures in my mind a hunter in the bush who is in search of defenseless animals. I shudder at the thought.
On the contrary, what if your mindset was to connect with fantastic people, develop relationships with them, and for the people for whom becoming a distributor makes sense to themselves, to then groom them to success and help them get their goals met? What if your mindset was to develop a thriving organization as you continue to become a more effective leader?
With this mindset, I think what we "get" are happy customers and happy associates who are thriving in your organization. When people are happy, the entire organization works better. Get it?
As a professional network marketer, Rosie Bank is the author of
You, Inc., Own Your Business, Own Your Life Through Network Marketing.
Rosie is also a Board Certified Nutrition Health Coach, and the author
of Health Matters, 52 Ways to Get Your Body to Love You Back.
For more information, visit
http://www.RosieBank.com
and
http://www.ManifestingVision.com
Article Source:
http://EzineArticles.com/expert/Rosie_Bank/545641
For more information, visit
http://www.RosieBank.com
and
http://www.ManifestingVision.com
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