I can guarantee people always wonder what SEO is and how it
works. For those who don't know it is Search Engine Optimisation and
this is all about getting ranked higher in Google organically, so this
means you have to do the work yourself, you don't just pay Google to be
seen at the top. This is the natural method.
Therefore organic SEO isn't an over night job, there is a lot more too it which entitles a good amount of time and effort, like anything if you want the best results your going to work hard for it aren't you?
The easiest way for me to explain the ins and outs of search engine optimisation is through 10 simple points.
First things first, make sure you optimise around keywords. These are the words that you want to be targeted for your business.
Next is about getting qualified links, there is no point in linking to another website which has no reference to what your actually working on/talking about.
It is important to grow natural links but it is even more important to monitor these links to make sure they are constantly growing.
Always use text over images, 'spiders' that crawl web pages can't actually identify the images therefore they won't be able to gather all the information and details of the image.
It's 2015, you have got to be mobile friendly, so many people use mobiles for the internet so ensure your website is mobile ready.
A big part of it is keyword strategy, this is an ongoing process and essentially never ends.
Web analytics are another key area, make sure these are properly set up so you can monitor and analyse your website statistics.
When creating a URL, why not use underscores, but do not use dashes!
Crawl errors report always need to be checked, if they aren't checked frequently then this could affect Google doing its work.
The final point is to make sure the traffic of the site is always being analysed. Of course you would want to see the traffic that is getting directed to your site and to keep track on the numbers of users visiting your site.
To me, these are the most important 10 points when it comes to SEO and are the main aspects which will lead an online business to having a successful website.
By using these tips it is a definite that a website can get ranked near the top of the search engine.
Therefore organic SEO isn't an over night job, there is a lot more too it which entitles a good amount of time and effort, like anything if you want the best results your going to work hard for it aren't you?
The easiest way for me to explain the ins and outs of search engine optimisation is through 10 simple points.
First things first, make sure you optimise around keywords. These are the words that you want to be targeted for your business.
Next is about getting qualified links, there is no point in linking to another website which has no reference to what your actually working on/talking about.
It is important to grow natural links but it is even more important to monitor these links to make sure they are constantly growing.
Always use text over images, 'spiders' that crawl web pages can't actually identify the images therefore they won't be able to gather all the information and details of the image.
It's 2015, you have got to be mobile friendly, so many people use mobiles for the internet so ensure your website is mobile ready.
A big part of it is keyword strategy, this is an ongoing process and essentially never ends.
Web analytics are another key area, make sure these are properly set up so you can monitor and analyse your website statistics.
When creating a URL, why not use underscores, but do not use dashes!
Crawl errors report always need to be checked, if they aren't checked frequently then this could affect Google doing its work.
The final point is to make sure the traffic of the site is always being analysed. Of course you would want to see the traffic that is getting directed to your site and to keep track on the numbers of users visiting your site.
To me, these are the most important 10 points when it comes to SEO and are the main aspects which will lead an online business to having a successful website.
By using these tips it is a definite that a website can get ranked near the top of the search engine.
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