Promoting your business using a Facebook app is not a passing fad but is a new online marketing trend that shows sticking power. If you want to build your own Facebook app, the tips that follow will be useful.
Spend Time on the Icons/Screenshots: Let's face it; before somebody starts using your app, they will want to feel positive about it, which will only happen when you create attractive icons and have good screenshots. Users aren't familiar with your app, so you have to sell them on it with these images, which is why they're so critical. You shouldn't even think of making your app available until you can effectively promote it. A logo of your app isn't enough, so make sure your screenshot displays what your app actually does. Apps become popular for what they do for users, so you have to make this clear up front.
Make It Addictive: An app that is a one-hit-wonder, where users have no reason to come back, is not good. But, an app that users want to use over and over again, on the other hand, is what you want. You want an app that people won't get bored with and that they want to use repeatedly. This is your ultimate goal and if you get it right, will make your app wildly successful. Asking for feedback from your friends is an easy way to find out if your app is addictive or not. Your app is solid if they use the addictive to describe it.
What you do want to also do is setup tracking with your app so you know how many people are using it. Just do this, and then after a while you can use the stats for various reasons. You can use a simple spreadsheet to track your progress and see to it that you're only improving with time. If you do your research and testing, there's no reason why you can't create a Facebook app that's a great success, but before you move forward make sure your app does everything that you promise.
Find new helpful hints on social marketing and old fashioned internet marketing from Britney Thomas.
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