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Tuesday, March 29, 2011

Make Your Own Blog Sticky

Blogs are all over the place; if you take the time to look for them, you'll find blogs on every imaginable topic. Of course, not every blog is able to have an impact on its readers. Many blogs fail to convince their readers to 'stick' around and visit back. The real reason that so many blogs fail at this is that they do not focus upon building a good foundation for their visitors so that they can turn into loyal readers. Building a blog is easy enough; what's hard is making it sticky so get ready to put in some effort. Lots of good blogs with great content are abandoned every day because the readerships for them are low. If you don't want this to happen to your blog, you need to make sure that your blog is as sticky as it can possibly be.

A good way to inspire a onetime reader to turn into a loyal reader is to highlight the posts on your blog that have been the most popular. The reason these posts have become popular is that they offer great content and your readers should see that. So why should you let this content get buried inside?

Make it super easy for your visitors to read these posts by build a section of links for them in your site. This allows you to show your visitors what kinds of content you offer regularly and what they can look forward to in the future which gives them a good reason to keep coming back. Make sure to leverage the posts you see getting lots of attention. It's really easy to add links to related content to your blog posts and doing so creates more value for readers and helps keep them around longer. Creating a post that follows up on the attention getting post makes it easier for your readers to learn more of your expertise on the subject. You can do lots of things to build your presence when you experience a rush of traffic.

If you work on your branding you can do loads for increasing your stick rate. This can help your blog stand out from all of your competition because it will help people instantly recognize the value behind your brand and understand the main aim of your blog. You need to be able to infuse this brand into your content, your logo, your site design and everything else you're using to strengthen your professional image to your readers. This creates a unique selling point for your site while simultaneously helping you build up your reader numbers.

All in all, you can clearly understand the basics of making your blog stickier and standing out from the competition. You can do lots of different stuff to make this happen if you can be creative. What matters most is not your niche but how big your readership is and whether it is growing so that you can get as much as possible from your blog on a regular basis. If you can work on creating a strong foundation for your blog, there's no reason why you won't see an increase in your stick rate.

Daniel White has additional advice on internet marketing and progressive online video marketing. Acquire new tips regarding advertising by browsing his internet based shop.

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