Video Marketing As An SEO Technique Could Be Good

All website owners should know an SEO technique or two. Currently, one strategy that is growing more popular is video making. There is still considerable debate however on whether this is a good option to follow. Wouldn’t you want o stick to your old guns if they still work?

Before you assess the effectiveness of videos for optimizing websites and blogs, you need to first arrive at a basic understanding of video marketing. What this basically involves is creating video presentations about a certain part or aspect of the product or service that you are promoting. Once done, the marketing aspect involves uploading your work in sharing sites and other websites.

If you consider just this basic definition, you might not be able to immediately see how it can be regarded as part of SEO techniques. Optimization comes in when videos are associated with relevant keywords and URLs. In this sense, video materials are a lot like articles that carry key phrases and website links. Engine robots crawl your content, find these phrases and links and judge your web page rank partly based on these.

This almost seems like videos are pretty much the same as articles from an SEO viewpoint. This is not entirely the case though. Videos have an upper hand when it comes to appeal which is important after targeted traffic has been drawn in by the use of keywords. Videos are good to use because they are attractive.

You’ll understand how valuable this SEO technique is if you consider the nature of many internet users. Unless you are catering to pure academics, the average person would probably find it too much of a chore to read lengthy text explanations. Reading can be stressful even for people who aren’t inherently lazy. Visual units take care of this problem by getting rid of the need to read. All visitors to your channel need to do is to sit back, relax and watch you in action.

This isn’t the best part about videos. When you put your real self in front of people, you automatically gain the ability to reveal who you are, what your abilities in your niche are and what kind of a person you are. In other words, you get the chance to influence the impression that people form about you and even create a convincing display of authority. SEO techniques that permit this are the best because you are able to touch base with viewers on a deeper level.

In short, videos are good for your website. They don’t just help optimize your pages in much the same way as articles do. They also offer viewers a lot of value and even permit you to create a stable, positive online identity. After robots that have been drawn to your material direct traffic to it, you get the chance to keep that traffic interested in you. You should take steps now to build your own channel in video sharing sites.

Obviously, videos are extremely valuable to SEO as many new SEO training DVDs point out. It gives a broader view of the usual SEO technique perspective. Over and above building links for traffic, videos help you grab the attention of incoming traffic.