How To Internally Link

There tends to be a lot of focus on off page search engine optimization by web masters today. They go to great lengths to increase their back links, but neglect to work on their internal linking structure. While it is necessary to create back links to a site, it is also necessary to create a solid internal link system. In this article I'll tell you why this is so important, and how you can go about correcting or building yours.

The internal link structure can be defined as the interlinking between pages on your site. For example your page named www.fakedomain.com/fake.html could link to your home page at www.fakedomain.com. It is crucial to do this since an internal link quickly tells the search engines what the site owner thinks his or her site is about and which pages are deemed important. You can also use key word anchor text in these links to show them what the page is about.

The great thing about creating your internal link structure is that you have full control over it. Like our Minnesota Seo company says, “with internal links, you never have to worry about somebody taking your link down or changing the key word anchor text on it”. Also, search engines love it when you clearly tell them what each page is about by internally linking to them with anchor text. You won't have to build nearly as many back links as somebody that does not have a good internal link structure set up.

Setting up your link structure is simple to do. The first step is to identify what your home page's major key word is. Following this you'll just need to link each page back to your home page while using your home pages keyword anchor text. If you end up building a 300 page web site, you'll get 299 free links back to your home page with your anchor text included.

Following this you'll have other pages link through to related pages on your site. This not only helps with your internal links, but also helps your visitors navigate easier. www.surgeseo.com will help you with your internal linking if you don't want to do it yourself. Back links can also be created for you so that you dominate the search engines in the shortest amount of time possible.

You may want to go ahead and get this task outsourced. This is because it will save you lots of time and spare you all the tedious work that is involved in changing an entire web site's internal link structure.