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Tuesday, May 29, 2007

10 Words to create ACTION in your ads

Use the word "fast" in your ad. People want fast
results, fast delivery, fast ordering, etc. Nowadays,
we usually value our time more than our money.
For example, you could say, "Our product works
fast!" Another example, "Our product comes with
fast shipping options."

Use the word "guaranteed" in your ad. People
want to be assured they are not risking their hard-
earned money buying your product. For example,
you could say, "Our product comes with a 90-day
money-back guarantee!" Another example would
be, "Don't forget our product comes with a lifetime
guarantee!"

Use the word "limited" in your ad. People want
to own or receive things that are exclusive or rare
because they are considered to be more valuable.
For example, you could say, "This special edition
will be limited to the first 500 who order!" Another
example would be, "Order before (date) to get
this limited version of our e-book!"

Use the word "easy/simple" in your ad. People
want easy ordering, easy instructions, easy to use,
easy payments, etc. For example, you could say,
"It's the easiest way to lose weight!" Another
example would be, "It's easy to order - just click
here and fill out your information!"

Use the word "testimonial" in your ad. People
want to see believable proof before they buy your
product. It should be reputable and specific proof.
For example, you could say, "Check the hundreds
of testimonials we have received!" Another example
would be, "All these testimonials below were given
voluntarily without payment!"

Use the words "discount/sale" in your ad. People
want to find bargains. They could be rebates, one
time sales, percentage offers, get-one-free offers,
etc. For example, you could say, "Get a 50%
rebate if you order before (date)!" Another example
would be, "Order before our buy-one-get-one-
free sale ends!"

Use the word "free" in your ad. People want free
incentives before they do business with you. They
could be free books, accessories, services, etc. For
example, you could say. " Free shipping with every
order over $50!" Another example would be,
"Order within the next 5 minutes to get 3 extra
bonuses free!"

Use the words "you/your" in your ad. People
want to know that you are talking to them. This'll
make them feel important and attract them to read
the whole ad. For example, you could say, "You
could be the winner in our next contest!" Another
example would be, "You are experiencing the
benefits already, aren't you?"

Use the word "important" in your ad. People do
not want to miss important information that could
affect their lives. People will stop and take notice.
For example, your headline could read, "Important
Warning!...” Another example could be, "Important!
Stop And Take Notice!..."

Use the word "new" in your ad. People want
new products or services that will improve their lives
like new information, tastes, technology, results, etc.
For example, you could say, "Learn a new
revolutionary way to lose weight!” Another example
would be, “New! Just Released!..."

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Michelle A. Hoffmann has been online doing business since 2001.
Her ezine, The 24 Karat Marketer Ezine is one of the oldest
running ezines on the internet with over 35,000 subscribers.
http://24karatmarketer.com. Subscribe for free!

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